UNOH Remains Competitive at Collegiate AMA Competition

Posted on Thursday, April 25, 2019

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UNOH AMA Chapter Accepts Exemplary Chapter Award

Written by:  John Strouse, Assistant Professor, UNOH

The University of Northwestern Ohio’s Chapter of the American Marketing Association competed against 388 collegiate chapters (1637 students) from around the world in a variety of individual, team and school competitions at the 41st AMA International Collegiate Competition April 11 – April 13, 2019 in New Orleans, Louisiana.  The competition scoring also included pre-conference judging in the areas of chapter business plan, chapter website, chapter social impact video & chapter recruitment video.

Representing UNOH chapter in competition this year was Daniel Sanchez (Averill Park, NY), Ashley Scott (New Knoxville, OH), Brandon Lam (Oviedo, FL), Kira Irick (New Bremmen, OH), Kira Bueter (Ft. Wayne, IN), Zach Griggs (Mesa, OH), Rebecca Metras (Pepperall, MA), Jelani Griffin (Rochester, NY), Mayce McCreery (Muncie, IN), and Natalie Ginter (St Marys, OH).

The UNOH AMA chapter received an Exemplary Collegiate Chapter Performance Award placing 40th overall out of nearly 400 chapters. This is UNOH AMA’s best overall placement thus far, as they have to compete against chapters from some of the largest universities in the country who attend the competition.

In the Perfect Pitch Competition, for the first time in the history of attending the AMA International Collegiate Competition, the UNOH chapter had individuals advance to the final round. The three individuals advancing were Kira Bueter, Natalie Ginter, and Daniel Sanchez. The Perfect Pitch is a 90-second pitch to the judges highlighting the main reasons that a company should hire him or her.

UNOH members Kira Bueter, Jelani Griffin, Kira Irick, Brandon Lam, and Daniel Sanchez placed 4th with honorable mention in the Bikes Simulation completion, which deals with topics in advanced strategic marketing.

The UNOH chapter also had the opportunity to present at the Chapter Leadership Session to other collegiate chapters during a breakout session about Community and Service Impact. Kira Irick, Brandon Lam, Daniel Sanchez, and Ashley Scott presented and took questions about UNOH AMA’s experience working with a local Girl Scout Troop last fall on ways to improve Girl Scout Cookie sales.

Timothy Fitzpatrick, Dean of the Colleges of: Business, Health Professions, and Occupational Professions, participated as a judge in the preliminary round of the Perfect Pitch competition. Professor Susan Mann Ph.D., participated in pre-conference judging of chapter business plans and chapter websites. Assistant Professor John Strouse participated as a judge in the preliminary round of the Perfect Pitch competition and the preliminary and final rounds of the Exhibit Competition while in New Orleans, as well as participating in pre-conference judging of chapter business plans and chapter websites.  

About the American Marketing Association: The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with more than 30,000 members who work, teach, and study in the field of marketing across the globe. In addition, 373 global chapters make up the entire AMA collegiate division. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. AMA is counted on as the most credible marketing resource where members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.

The AMA Collegiate Chapters Council and Collegiate Chapters Division offers active AMA chapters and members numerous opportunities to be recognized for their excellence and assist in the growth of their professional development. Awards and competitions, offered over the course of the academic year, are available in a variety of topics.

Category: Campus & Community, Business, Health, and Occupational Professions

Keywords: AMA, Collegiate Conference

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Last updated: 04/25/2019