UNOH Grad Hits a Home Run with a Career in Sport Marketing

Posted on Thursday, September 09, 2021


UNOH Graduate Brenda Feasby, TinCaps Community & Fan Engagement Manager

Written By Communications Specialist Georgia Beard

Brenda Feasby looks back at her time at UNOH and is thankful for all the lessons she learned and people she met that helped pave the way to where she is today serving as the Fort Wayne TinCaps’ Community and Fan Engagement Manager.

Growing up, Brenda loved the competitive aspect of sports and the connections you make with others. It was a simple decision when deciding what direction she wanted to take her career. “At the end of the day, it’s a fun career to get involved with,” she exclaimed.

When Brenda discovered UNOH’s Sport Marketing and Management program, she instantly was drawn to the university because it reminded her of her hometown, Payne, Ohio. “You get that university feel without getting lost in a crowd,” she described. The great teachers and hands-on education were exactly what she was looking for in a university.

Brenda started with a part-time marketing internship with the TinCaps in 2019. She was in the team store selling merchandise. It didn’t take her long to realize that the job was more than just baseball, that it was a special family atmosphere. She then became the Community Relations intern, and during that season she learned about donations, giving tours of the ballpark, and working with the mascot Johnny TinCap. This is when she knew she wanted to make this position more than just an internship. Brenda’s passion did not go unnoticed and the TinCaps organization created a position for her to join the team fulltime.

“It didn’t seem real, it still doesn’t feel real,” Brenda said. “I show up here every day eager to work. I love to learn, I love to meet new people.” However, the career did not just fall into Brenda’s lap, she took advantage of every opportunity thrown her way during her years at UNOH. She was a student athlete, Red Cross ambassador, and even the school’s mascot Torque. “Seemed like every avenue I went that offered these little things at the time, turned into bigger things,” she explained. “I would suggest to anyone to put themselves out there, don’t be afraid of new opportunities – embrace them because they can open different doors for you that you didn’t know existed.”

Those opportunities lead her into the heart of the ballfield. During gamedays Brenda finds herself finding fans for on-field promotions, getting the mascot to where he needs to be, and even leading event game nights. No two days are the same and Brenda wears many hats to make the TinCap games everything the fans’ experience.

Between working with the fans and other coworkers, Brenda builds the core strong relationships that come together and make baseball what it is today. “They say ‘if you find something that you love, you never work a day in your life’ and it’s definitely the case here,” Brenda said. “I love what I do.”

Category: Business, Health, and Occupational Professions

Keywords: Sport Marketing and Management, Brenda Feasby

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Last updated: 09/09/2021