Posted on Monday, September 16, 2024
Hannah Kelsheimer, from Oswego, Illinois was announced as one of two winners of the 2024 Dale Earnhardt Jr scholarship. She will receive a check for $2,088 and be honored during pre-race ceremonies before the Food City 300 Xfinity Series race on September 20, 2024. UNOH is home to 3 past winners of this scholarship, Caleb James Cate (2021), Chloe Holman (2022), and Jamie Sullivan (2023).
Kelsheimer is majoring in motorsports marketing. She wants to pursue a career in motorsports by working in social media or as a digital content creator for drivers, tracks, or sponsors. She currently manages social media accounts for the UNOH Motorsports Team. She is also serving as vice president of the UNOH chapter of the American Marketing Association. She has also worked on social media projects at Flat Rock Speedway in Carleton, Michigan, and also for the Dutch Boy 150 at World Wide Technology Raceway near St. Louis in the ARCA Menards East Series.
“I thoroughly enjoy crafting content in the world of motorsports and seeing the positive reactions from fans online that brings good publicity to our race teams,” Kelsheimer said. “I also enjoy event planning and traveling to different tracks to see all the sponsor booths and displays so I can be inspired with new ideas. I would love to work for a NASCAR or IndyCar team or track and work in the areas of marketing, branding, messaging, and content.”
The scholarship was created by Bristol Motor Speedway in 2017 in honor of Earnhardt Jr.’s retirement. Winning students are awarded a one-time payment of $2,088 to help with college costs including tuition, housing, books and supplies.
To be eligible, students must be seniors at one of 21 designated high schools, students at one of eight designated colleges and universities in the region, or students at UNOH, the speedway’s official partnering institution.
Earnhardt Jr. will compete in this year’s Food City 300, which will be broadcast on The CW at 7:30 p.m. on Friday, September 20th.
Category: Applied Technologies, Business, Health, and Occupational Professions
Keywords: Bristol, Dale Earnhardt Jr Scholarship