Posted on Thursday, October 10, 2024
Pictured L to R: AMA Faculty Advisors Allan Pohlman and Tom Legeman, AMA Chapter Co-President Shelby Rushin, GM of Howard Johnson by Wyndham Lima Ryan Douglas, and AMA Director of Outreach Dixon Smith
The University of Northwestern Ohio (UNOH) American Marketing Association (AMA) chapter and Howard Johnson by Wyndham Lima are joining forces to promote the hotel through internships. In turn, Howard Johnson by Wyndham is coming on board as a sponsor of the Chapter’s 2024 regional conference.
UNOH AMA representatives, including Chapter Co-president Shelby Rushin, Director of Outreach Dixon Smith, and Faculty Advisors Tom Legeman, April Jackson, and Allan Pohlman, met with Ryan Douglas, a UNOH graduate and General Manager of Howard Johnson by Wyndham Lima to iron out details of the internship opportunities.
UNOH AMA members will assist with various marketing tasks for the hotel, providing members with real-world marketing experience. "This collaboration opens up incredible opportunities for our members to apply their marketing skills in a real-world setting," said Rushin. "We're especially excited about their title sponsorship of our regional conference, which will greatly enhance the event's profile and resources."
Smith emphasized the relationship closely aligns with the chapter's goals. "Working with a well-established brand like Howard Johnson will give our members insights into the hospitality industry's marketing needs."
Jackson highlighted the educational value by saying, "This collaboration creates a living laboratory for our students. The title sponsorship of our regional conference adds another layer of real-world experience in event planning and sponsorship management."
Douglas expressed enthusiasm about the collaboration. "As a UNOH graduate, I'm particularly excited about the internship opportunities for students," he said. "Our title sponsorship of the regional conference is a natural extension of our commitment to supporting the next generation of marketing leaders."
UNOH students are already planning marketing projects and speaker events throughout the academic year, culminating in the Howard Johnson by Wyndham Lima-sponsored regional conference on Friday, October 18, 2024.
About UNOH AMA
The UNOH AMA chapter is a student-led organization that provides marketing students with opportunities for professional development, networking, and real-world experience. It aims to bridge the gap between academic learning and industry practices.
About Howard Johnson by Wyndham Lima
Howard Johnson by Wyndham Lima, part of Wyndham Hotels & Resorts, is the largest hotel in Lima by room volume. The 3-star hotel offers business and leisure travelers comfortable accommodations and quality services. It can also host large events and provide comprehensive services to customers.
For more information, please contact:
Dixon Smith, Director of Outreach, UNOH AMA
Phone: (512) 516-0011 Email: cdsmith7@unoh.edu
Ryan Douglas General Manager, Howard Johnson by Wyndham Lima
Phone: (419) 222-0004 Email: ryan@hojolima.com
Category: Business, Health, and Occupational Professions, Campus & Community
Keywords: American Marketing Association, Howard Johnson